Dear Friends,

I want to thank everyone for participating in HAWT™ 2014. With your talent and contributions we produced our most amazing art tour to date. And, the exciting news is now the infrastructure for 2015 is already in place.

The HAWT 2015 landing page is up and running at
Save the date cards have been produced and have been going out.
Support from local officials and community organizations is being secured
An app for 2015 has been created and will be launched

Now it’s time for us to come together to create momentum that will establish HAWT™ as a premier event of this fall’s art season. I would like to set a collective goal to increase public’s awareness of the dynamic community of artists that exists in Central Harlem.

First and foremost, we need artists to register. Upon securing your spot in HAWT, Casa Frela will be committed to promoting your name and art through the website and all of our social media outlets. We want to keep our followers and the media informed of your work. We need your direct action in order to achieve this. Your registration is essential to building the website. We want visitors to see YOU when they come to the HAWT™ website.


Online registration: by June 26, 2015
· 2.5” x 3.5” image (jpg format, 300 dpi) ( 2MB max)
· Artist bio (30 words or less)
· Artist statement (30 words or less)
· Contact information
· Fee: Base price $50 , Premier price $200 (4/7 spots remain)

The Art tour is taking place October 15th – 18th, kicking off with our second annual HAWT™ Couture Fashion Show Thursday night on Oct 15th. This is followed by the Artists Reception on Friday night the 16th, and the art tour will be held on Saturday the 17th, and Sunday the 18th from 12pm to 6pm both days.

Once you register you will be added to the HAWT™ 2015 website, app and social media updates. My hope is that HAWT™ will gain the recognition of a larger demographic which should bring greater traffic to your venues. Don’t wait - secure your spot today in HAWTTM 2015! Contact me at 212-722-8577 with questions and ideas.

I am confident as we pool the talent, energy and resources of our community HAWT™ 2015 will exceed well beyond our imagination. The team at Casa Frela is here to support in anyway that we can.